The career of a modern designer.

finding direction

Sitting in a kick-off meeting, little tedious, sometimes steals your energy. Simultaneously reading email, IMing, listening to the client, giving feedback. Occasionally thinking how lucky I am to be in this room, in this conversation, & what/who we’re designing the software we’re creating.

Don Draper now builds software for a living.

Clicking through the email subscriptions and discovering a conversation about why they’re doing software vs. advertising. nice. These are the small points of validation when you think your life/career works more like a series of winding rivers, and less like a decision.

http://www.fastcodesign.com/3025950/why-i-left-advertising-to-become-a-software-designer

There are some great gems in this article about WHY software needs design. & how people with creative backgrounds can influence in a positive (designed) way that people interact with software. Smaller software tailored to the user, not enterprise. Making it technically “work” is no longer the need, making it usable is now the hard part.

“…Charles Phillips, puts it: “using enterprise software sucks.” It’s ugly. Cumbersome. Difficult to use. And impossible to love. “When engineers started to build these incredibly complex systems in the early ’90s, their biggest concern was: how are we going to make it work?” …. Now that business technology can deliver those basic user needs, it’s time to ask: How can we make business software work beautifully?”

Great food for thought for those of us who get up in the morning sometimes not knowing what the day brings, but feel purpose & drive towards a longer goal. Making things work beautify is the same in User Experience as it was in Advertising. When it works, you know it.