Category Archives: Leadership

What are we designing?

One recurring theme as I watch the way our team works: the fine balance of  design philosophy (why) vs. Get-Shit-Done attitude (how):


Are we just copying what we see? As designers, are we more often emulating what we see around us rather than “designing” or creating something new. Is it the job of the Artist to be “original” and the designer to emulate? or does the designer constantly look for opportunity and create smaller shifts as they observe. If an artist is large jumps, is “design” a series of smaller responses and shifts over time? Would a client understand something they’d never seen before… something without visual roots or a comparison… “Microsoft is using flat design, so can we”? or to truly change the landscape, it it a series of small moves, tied to a known history that allows designers to be original… And do we really understand what we’re doing?

In some ways this conversation is half in my head, and fragmented between many good conversations on our team. A little bigger than the response to skeuomorphism in the current design trend in flat design. The internet makes it too easy to borrow when convenient and trendy. Guess it’s a good thing I like most things (except the color-blind colors :/ ) about the current design trends. No one trend or concept stands alone without perspective.

One thought that brought me back to this subject this morning while reading an article by John Maeda:

Ultimately, good design will be born from consideration of multiple perspectives. It should be something we haven’t even dreamed of yet.